The sensible version goes something like this…

After a lifetime of drinking bland (largely Australian) lagers, we started looking around for something different, beers that were full of flavour, which were few and far between. This search ignited a spark of an idea - what if you applied the same philosophy of wine-making in beer brewing? Taking an artisan approach with absolute reverence for high-quality ingredients, made for beer drinkers with impeccable taste? 

And so in 2010, driven by a belief that it could be done and a passion for flavoursome beer, that spark became a reality.

But wait - how do you just start a brewery? We’ve skipped over some of the finer and more inspiring details here. Details that are far truer to the soul of the Endeavour brand and the Aussie spirit that drives it.

In short, after impressing a major distributor with our idea and incredible tasting beers, we were taken on and asked to deliver within weeks.

But first, we needed a brewery to produce our beer and money (!), to connect with Australian farmers and source the best tasting ingredients. With a monumental task ahead of us we called on friends and family, who invested in our vision, and Endeavour Brewing Co was born.

More recently Endeavour’s family has grown even bigger through crowd sourced investors, that support our vision to remain proudly Australian and independently owned and operated.